Growing online dating community
This enabled the company to provide dating software, membership database, payment processing, customer support, hosting infrastructure and tax processing to partners looking to set up dating sites.The membership database is segmented according to personal details (age, sex, geographical location, etc.) and interests (sexual preference, music tastes, religion, hobbies, etc.) and then shared amongst all the partner sites in the network.Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.The stigma of meeting your soulmate through a website is dwindling by the day, experts say, especially for millennials and Generation Z.White Label (WLD) was started in 2003 by Ross Williams, founder and managing director of web design agency Rawnet.WLD was started as a means to maximise revenue from online dating by applying the ‘white label’ concept to dating platforms.Top sites include Adam4Adam, Manhunt, for homosexuals; Black People Meet, Black Singles, Black Christian People Meet for African Americans; and Christian Mingle, JDate, and Christian Café for the religiously-oriented.
It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.“These are all interests of mine as well.”Surely, the universe was somehow trolling her. And refreshingly, he had date ideas that extended beyond the default meet-up at a bar. He apologized, explaining that he had meant to call somebody else. She brushed it off, joking that, for a moment, she thought he might have been “a crazy person.” Apparently offended, he started berating her even more furiously.